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Truett Hurst’s California Square Flies in the Face of Convention with Retro-Chic, Eco- Friendly Square Wine Bottle

Sonoma County winemaker is bringing a whole new meaning to “thinking outside the box” this week.  Truett-Hurst Winery, a leading Northern California wine producer and packaging innovator, has announced that its all-new line of “California Square” fine wines is now available in stores throughout US and Canada.

California Square comes in three varieties of super-premium appellation-based wines, each offered in a striking, retro/chic bottle, crafted by winemaker Virginia Marie Lambrix, the winemaker for VML and Truett-Hurst wineries.  The 2012 vintage of California Square includes a Russian River Valley Chardonnay, a Paso Robles Cabernet and a unique Paso Robles Three Red Blend.

According to winemaker, Lambrix, “Introducing an alternative package is tricky.  The wine inside has to over deliver and create a memorable impression for the consumer.”  She adds, “We worked hard to create these wines- from carefully selecting the vineyards to blending over the course of weeks.  We truly hope the customers see these wines as a testament of our commitment to both quality and eco-friendly principles.” The wines are an excellent value and retail for under $20.

California Square, created by design firm Stranger & Stranger’s Kevin Shaw, is an elegant package that harkens back to classic spirit bottles with their square shapes and memorable art. Embossing, vintage graphics, and lush deep shades of gold, burgundy, and cobalt blue were selected to appeal to wine lovers’ tasteand style.  Each side of California Square offers a different tactile impression, enhancing the sensory aspect of fine wine.


Beyond the aesthetics and wine quality is a significant benefit to the environment from California Square eco-friendly qualities. Substantial financial and ecological savings are realized because the square bottles fit closer together and take up less space in shipping and storing. Shipping boxes for the bottles are 30% smaller than standard round-bottle case boxes. The savings in cardboard in a smaller box allows for an extra layer of boxes on a shipping pallet (72 boxes versus 56; 30% more).


California Square’s exquisite good looks beg for repurposing. The empty bottles can be filled with olive oil or infused vinegars and can be used as flower vases or candleholders. Additional ideas for repurposing and a request for more ideas from consumers can be found on the California Square website: .


About Truett-Hurst Inc.

Truett-Hurst Inc. (NASDAQ: THST) is an innovative and growing super-premium and ultra-premium wine sales, marketing, and production company based in the acclaimed Dry Creek and Russian River valleys of Sonoma County, California. Our corporate website is Our principal executive offices are located at 4035 Westside Road, Healdsburg, California 95448, and our telephone number is 707.431.4423. We are an “emerging growth company” as defined in the Jumpstart Our Business Startups Act (JOBS Act), enacted on April 5, 2012, a small reporting company as defined by Section 15(d) of the Exchange Act, and a controlled company as defined by the corporate governance rules of NASDAQ.